The LocalWeb Pro Blog
Practical advice for New England contractors on websites, local SEO, Google rankings, and getting more customers online. Written by Earl McGhee — no fluff, no generic tips, just what actually works in this market.
Latest Posts
The Complete Google Business Profile Guide for New England Contractors
Step-by-step setup and optimization for the single most important free marketing tool available to any local contractor.
How Many Google Reviews Does a New England Contractor Actually Need?
The number that moves the needle for local rankings — and the fastest way to get there without asking awkwardly after every job.
Spring Marketing Checklist for New England Contractors
The 8 things every landscaper, roofer, power washer, and paver should do right now to fill their spring calendar before the busy season hits.
7 Website Mistakes That Cost New England Contractors Leads Every Week
Earl has reviewed hundreds of contractor websites. These are the mistakes he sees most — and how to fix each one quickly.
The Exact Keywords New England Contractors Should Target in 2026
Trade-by-trade keyword research showing the highest-volume, highest-intent local searches across MA, NH, CT, RI, VT, and ME.
Why Before-and-After Photos Are a Contractor’s Best Marketing Tool
The single fastest way to improve your website’s conversion rate — and how to take great before-and-afters with your phone.